Education & schools marketing
Fill classes and open-house seats.
Families and students research schools for months. Private schools, colleges, trade schools and training programs that show up consistently through that search, and follow up well, win the enrollment.
What gets in the way
The problems we hear most from education & schools clients.
- Long enrollment cycles with many decision-makers
- Competing with larger institutions' budgets
- Ad restrictions when targeting younger audiences
Who we help
From the corner shop to the big names.
The same playbook scales. Here's who it fits in education & schools.
Tutoring centers, private and charter schools
Career schools, colleges and training providers
University programs and multi-campus networks
What works
Our education & schools playbook.
Program search campaigns
Search ads for each program and open house.
Open-house mail and email
Invitations and reminders with tracked RSVPs.
Student and parent content
Video tours, testimonials and outcomes.
Inquiry-to-enrollment tracking
Each inquiry tracked through to enrollment.
Services
The services we lead with.
Paid Ads
Google Ads by a Google Partner, plus Meta, YouTube and Microsoft.
- Search, display and video
- Conversion and call tracking
- Spend watched daily
Content Studio
Video, design, photography and writing, sped up with AI.
- Short-form video and reels
- Graphics and brand design
- Articles and email
Trackable Direct Mail
Design, print and mail, with every piece tracked to the sale.
- Targeted and new-mover lists
- QR codes and tracked numbers
- Triggered and follow-up mail
Local TV & Streaming TV
Broadcast, cable and streaming TV spots, planned, produced and bought for your market.
- Broadcast and cable TV buying
- Streaming TV (CTV/OTT) by ZIP code
- Spot production and tracking
FAQ
Questions from education & schools clients.
Do you work with public schools?
Mostly private schools, colleges, career schools and training providers, though we can support district communications projects.
Can you target parents?
Yes, through search, social and mail, within platform rules for education and age-related targeting.
More industries
Other industries we serve.
Find out where you're losing customers.
Free growth audit: your search, AI and local visibility, ad spend and mail, with a plain-English plan. No obligation.