Nonprofit Ad Grants
Put $10,000 a month of free advertising to work.
Google Ad Grants gives eligible nonprofits up to $10,000 a month in free search advertising. Many organizations qualify but never apply, or lose the grant because their account falls out of compliance.
How we do it
As a Google Partner for nonprofits, we handle eligibility, setup and the monthly management that keeps your account compliant and pointed at what matters: donors, volunteers, program sign-ups and awareness.
At a glance
- Eligibility and setup
- Grant compliance
- Donor and volunteer campaigns
What's included
Nonprofit Ad Grants, done properly.
Eligibility check
Confirm your status with Google for Nonprofits and fix anything blocking approval.
Account setup
Campaigns, keywords and conversion tracking built to Ad Grants rules.
Compliance
Monthly checks on click-through rate, keyword quality and account structure.
Campaign management
Campaigns for donations, volunteers, events and programs.
Landing pages
Pages that turn grant traffic into donors and sign-ups.
Paid campaigns too
When it makes sense, paid Google Ads alongside the grant for competitive terms.
How it works
From audit to results.
1. Audit
We look at what you're doing now: search, AI visibility, ads, mail, social and your website.
2. Plan
A written plan with channels, budget, timeline and the numbers we'll be judged on.
3. Launch
Creative, content, sites and campaigns built and launched, usually within two to three weeks.
4. Report
A live dashboard plus a monthly plain-English summary of what worked and what comes next.
Industries
Where nonprofit ad grants pays off most.
FAQ
Nonprofit Ad Grants questions.
Who is eligible for Google Ad Grants?
Most registered charitable organizations in good standing, verified through Google for Nonprofits. Government entities, hospitals, schools and universities are generally not eligible, though some have separate programs.
Why do nonprofits lose their Ad Grant?
Usually for missing Google's compliance requirements, such as maintaining a minimum click-through rate or using overly broad keywords. Monthly management prevents that.
Does management cost money if the ads are free?
The ad spend is free. Our management is a modest monthly fee, which is usually a small fraction of the advertising value the grant delivers.
Works well with
Related services.
Paid Ads
Google Ads by a Google Partner, plus Meta, YouTube and Microsoft.
- Search, display and video
- Conversion and call tracking
- Spend watched daily
Content Studio
Video, design, photography and writing, sped up with AI.
- Short-form video and reels
- Graphics and brand design
- Articles and email
Websites
Fast, search-ready sites that you can update yourself.
- Design and build
- Built-in SEO and analytics
- Hosting and upkeep
Find out where you're losing customers.
Free growth audit: your search, AI and local visibility, ad spend and mail, with a plain-English plan. No obligation.