Legal marketing
Signed cases, not just website visits.
Legal is one of the most expensive categories in online advertising. Firms that win spend carefully, track every call to a signed case and build a reputation that makes the phone ring before any ad runs.
What gets in the way
The problems we hear most from legal clients.
- Some legal keywords cost over $100 a click
- Bar advertising rules vary by state
- Intake speed decides which firm signs the client
Who we help
From the corner shop to the big names.
The same playbook scales. Here's who it fits in legal.
Solo attorneys and small partnerships
Regional personal injury and family law firms
Multi-office and statewide firms
What works
Our legal playbook.
Practice-area SEO
Pages and content for each practice area and city you serve.
Tightly managed search ads
Strict keywords, negatives and call-only campaigns where they fit.
Call tracking to intake
Calls and forms traced through to signed cases.
Reputation and reviews
Reviews and profiles on Google and legal directories.
TV and streaming TV
The channel that builds the best-known firms, now targetable by ZIP code on streaming services.
Services
The services we lead with.
AI Search & SEO
Rank on Google and get recommended by ChatGPT, Gemini and AI answers.
- Technical and on-page SEO
- AEO: answer engine optimization
- Content built to be cited
Paid Ads
Google Ads by a Google Partner, plus Meta, YouTube and Microsoft.
- Search, display and video
- Conversion and call tracking
- Spend watched daily
Data & Attribution
Know who to reach and which dollar did the work.
- Audience and list building
- Dashboards in plain English
- Online and offline tied together
Local TV & Streaming TV
Broadcast, cable and streaming TV spots, planned, produced and bought for your market.
- Broadcast and cable TV buying
- Streaming TV (CTV/OTT) by ZIP code
- Spot production and tracking
FAQ
Questions from legal clients.
Do you follow attorney advertising rules?
We write with state bar advertising rules in mind and include required disclaimers. Final review of claims stays with your firm.
Can you work with our intake team?
Yes. We share call recordings and lead data so intake and marketing can improve together.
More industries
Other industries we serve.
Find out where you're losing customers.
Free growth audit: your search, AI and local visibility, ad spend and mail, with a plain-English plan. No obligation.